In 2008, Sam Judd, travelling with Kiwi buddies James Bailey and Zach Beard, volunteered for the Galápagos National Park. Shocked to find the uninhabited coasts spoiled with litter, they removed 1.6 tonnes in just eight days. Despite a near-fatal tiger shark attack, Sam got right back to work with James and Zach, motivating 300 locals to remove 7.5 tonnes of litter from the remote San Cristóbal Island. The trio pledged to continue their efforts back in the Land of the Long White Cloud. The idea for Sustainable Coastlines was born.